ABOUT

In Turkish-Altaic mythology, AYA embodies the concept of the "good soul," while in Japan, it's a name evoking beauty and design. K*AYA is deeply rooted in these cultural nuances, focusing on sustainability through the use of deadstock and eco-friendly materials, all meticulously handcrafted in NYC.

Yet, amidst the whirlwind of success, Yasmine remains grounded in her roots, finding inspiration in the juxtaposition of cultures during her frequent journeys to Berlin. It is here, amidst the eclectic streets and storied past, that she refills her creative well, infusing each collection with a unique blend of tradition and modernity.

With every stitch and silhouette, K*AYA invites you to embrace a world where fashion meets conscience, where beauty is born from sustainability, and where the soul of design finds its true expression.

For inquiries and orders: info@ilovekaya.com

At the helm of this creative journey is Yasmine Oezelli, the visionary founder and designer of K*AYA. With a passion for fashion ignited in Berlin, Yasmine embarked on a transformative odyssey, setting her sights on the bustling streets of NYC in pursuit of her dreams. Along the way, she honed her craft, lending her artistic touch to iconic photo shoots for esteemed brands and publications such as Ralph Lauren, John Varvatos, and Town & Country. Her talent has graced the frames of luminaries like Rihanna, Willie Nelson, and Sarah Jessica Parker, weaving threads of glamour and sophistication into the fabric of celebrity culture.